About three weeks ago, we have written in our Blog, and discussed that some US colleges are in a survival mode and possibly in a financial trouble situation due to significant drop on their student enrollment.  Common sense tells them to lower tuition may be a great strategy to reverse the situation, and therefore, may increase institutional revenue generated from Tuition & Fees.  Well, not too fast.  Common sense has to be supported by institutions’ data, research and analytical thought.  One needs more than a common sense to make a strategic decision.  After reducing the tuition, there are three possibilities which may happen to the campus revenue: decline, no impact or increase.  An institution needs to exercise the IRI Analytics generation I, or even generation II to know before making a final pricing strategy.  Need help?  Contact us.